The Power of Social Media in Reshaping Brand Production

The following is a look at the amplified influence of the consumer using the power of social media. Lexie from Indie Source, a manufacturer and marketer of American made clothing, has proposed an exercise for us to grab the attention of major apparel brands using Facebook.

Two days ago, online shopping turned twenty years old. So, If online shopping were a demographic, it would be a Millennial. While I’m still trying to stomach that comparison and feeling very old in the process; it also feels like a triumph.

For twenty years, we have been able to fully educate ourselves about the brands we’ve always known and identified with, while at the same time being ever-exposed to new products choices and platforms to shop on. This huge shift in limitless options ultimately puts us as the consumer at the advantage over the brands we buy.

indie source

Unlike pre-internet era, if a brand disappoints us or one day we discover their practices are unethical, we don’t have to settle. With such accessible and low-cost options, the big brands we love have to change and adapt to what WE want to stay relevant and survive such a saturated market. There is no longer just a top-down fashion cycle, or a one-sided conversation. The internet has given us the voice to change our environment, our options, and our brands. Read more…

Relax in Style with these 5 USA Made Adirondack Chairs

. Uwharrie Original Pine Adjustable Adirondack Chaise Lounge from Home and Patio Décor Center

Relax in style and support American businesses this summer! We pulled together a collection of five incredibly awesome Adirondack chairs, a chair with US history dating all the way back to 1903.  You’re bound to make your neighbors jealous with one … Read more...

Backpacks Made in USA: Back to School Guide

Backpacks made in USA Back to School Guide

Back to school shopping can be a challenging time for the conscious consumer looking for products safe, ethically made, eco-friendly products made in USA. Kids are heavily influenced by advertisements for products. Fortunately there are many fun and … Read more...

Time for a Made in USA Watch

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American manufacturing revolutionized watchmaking during the 1800s and early 1900s. Watches were previously made one at a time in England and Switzerland, a system that could not meet the demand. Manufacturers in the US improved the efficiency of … Read more...

Giveaway: Indie Gift Box

surf indie gift box

A special part of embracing the made in America movement is discovering the handmade goods of local artisans. A handmade item is the product of the time, talent, and energy of an artist creating something they love. Handcrafted goods support local … Read more...

Steam Horse Dry Goods: American Made Workwear

Boxcar Gusset Work Pants - Wheat

The United States was built on the hard work of American laborers and craftsmen. Pride in the contributions of American workers was the inspiration for Steam Horse Dry Goods. Featuring rugged workwear, tools, and accessories, the company celebrates … Read more...

Going Green with Made in USA Products

A Greener Kitchen Cotton Napkins

Green products made in USA score bonus points for benefiting the environment. Buying a locally made product means the item is shipped a shorter distance, using less energy and creating less emissions. Less transport also means a product requires less … Read more...