Hallmark: When You Care Enough to Send More Than an Email

Update: I have now published a list of all made in USA greeting cards I have found.

Hallmark cards conjure up images of warm and fuzzy thoughts, reflections on sentimental and tender expressions. Hallmark’s saccharin-laced messages can also push the boundaries on good taste. However you feel about Hallmark, they are the country’s largest manufacturer of greeting cards, and their store turned up quite a few made in America surprises.

Made in USA Item found: All of the traditional paper  Hallmark cards in the store were made in the USA. The musical cards containing electronic components are made in China. Gifts made in the America included Yankee Candles, Asher’s Chocolates and books.

Most common countries of origin: USA (cards), China (gifts/collectibles)

Made in USA Alternatives: See Greeting Cards Made in USA.

Corporate information: Based in Kansas City, Hallmark remains a family operated company with deep roots in their community. With factories in six states, Hallmark employs 7,700 employees nationally, over half of its total workforce. The company has built a reputation for community involvement, their efforts in boosting the local economy of Kansas City in particular have won them humanitarian awards. They have also received nods from The Human Rights Campaign and Working Mother’s Best Companies Report for creating positive work environments. Though the majority of Hallmark cards are made in America, in 2009 they laid off and outsourced about 7% of their domestic workforce, citing economic hardships.

Overall: Although Hallmarks’ layoffs have sparked outcry, my analysis on the situation is focused on the positives. The truth is that many companies have exclusively outsourced their manufacturing, and in today’s economic climate I am happy to find companies that manage to retain their made in America products. I did a quick experiment when I returned home to confirm my findings. Being the stereotypical first time Mom, I saved all the cards my son received in February for his first birthday. Of the nineteen cards he received, six were Hallmark cards, and all six were made in America.

Giving Hallmark cards may not be as eco-friendly as sending an “e-card”, but most of us are going to continue shopping for cards for birthday gifts and other special occasions. Look no further than Pinterest for inspiration on how to reuse greeting cards into everything from wreaths to ornaments.

The next time you are shopping for a greeting card, take the extra second to flip the card over and see where it was made. Do you prefer getting cards in the mail as opposed to e-cards? Does it matter to you where they were made?     

Check out other cards and gifts made in USA on the Made in America Master List.