The season of gift giving has become tainted in popular American culture by the infamous event that is “Black Friday.” The excitement over a great deal on gifts can turn into an ugly display of greed. There is now a movement to launch a new national day of spending focused not on giving, but on giving back.
Giving Tuesday is a new initiative to create a national day of giving at the start of the Holiday shopping season. Giving Tuesday is about creating a call of action to establish coordinated giving, much in the way retailers coordinate Black Friday sales and online retailers offer Cyber Monday deals. Retailers, charities and organizations are coming together to inspire a day of giving and celebration of the American traditions of philanthropy and volunteerism.
Giving Tuesday offers a day you can feel good about during the Holiday shopping season. If you are taking the Made in America Holiday Challenge, you are obviously already committed to making your gift giving count. Being mindful of the purchases we make is the fundamental principle behind being a conscious consumer. Giving back is an important part of this philosophy.
I invite you to join me in what will hopefully be the first in an annual tradition of Giving Tuesdays. To get involved, start researching non-profits and charities you might choose to support with a donation. Find ways you can get involved with volunteering in your area to give back to your own community. Look for gifts from companies that reflect your values and give back by donating a portion of their sales to charity.
Spread the word about the importance of giving back and join in the conversation at givingtuesday.org, or on Twitter by following the hashtag #givingtuesday. I also invite you to join me in supporting Feeding America by making a donation on November 27th to the Made in USA Challenge virtual food drive. Together we can create a new American tradition of giving.